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Social Media PR Speciliast

Company: Varian Medical Systems
Location: Palo Alto
Posted on: June 12, 2021

Job Description:

Together, we can beat cancer. At Varian, we bring together the world's best talent to realize our vision of a world without fear of cancer. Together, we work passionately to develop and deliver easy-to-use, efficient oncology solutions. If you want to be part of this important mission, we want to hear from you. About the Role: The Social Media & PR Specialist is an integral part of our Corporate Communications team. This is a unique opportunity to support both social media and PR to tell Varians story. Through creative communication strategies, this role will support our social media and PR efforts to strengthen the companys reputation and build positive awareness of our brand, products, and solutions. The ideal candidate is passionate about social media and will build out our social strategy that will increase the impact of Varians messaging. We are looking for someone with excellent communication and project management skills to join our team. This individual has the outstanding opportunity to build, plan, and execute digital content and messaging across our social channels. About the Work: - Lead the ongoing management and growth of the companys social channels through content strategy, creation, and leading the publishing/monitoring across all the companys social media channels. - Generate a diverse pipeline of social media content, effectively crafting them in the look and feel as well as the voice and tone of the brand. - Create clear, compelling, and engaging content such as press material, blog posts, and social media content that is consistent with Varians brand. - Develop and execute social media programs and campaigns in support of company and business unit objectives and initiatives - Manage the day-to-day messaging, monitoring, and moderation of Varians social media channels - Create micro-content such as social graphics, animated GIFs, and short-form video - Track and monitor PR and social media performance, trends, and report actionable insights and KPIs on a regular basis. Provide recommendations for platform and content optimization. - Work cross-functionally with internal teams to ensure that we are fulfilling their social needs - Stay current on social media trends, and bring ideas forward that can help tell our story - Develop, support, edit communications materials including press releases, messaging, FAQs, PR plans, holding statements, etc. - Support thought leadership programs - Coordinate PR request and inquiries within the organization, collaborating with internal clients to manage expectations and provide social media and PR counsel as necessary About You: - Strong experience in internal/external communications, social media, public relations, marketing in an agency or corporate environment - Exceptional writing, grammar, and creative copywriting skills - A natural storyteller, have experience building editorial calendars independently, content development and have a passion for crafting stories through words, pictures, and video - A keen visual sense, an eye for detail, and mastery of both technical and aesthetic best practices for images and video - Experience with cross-functional collaboration and influence with stakeholders and partners - Exceptional organizational and project management skills; executing with speed, accuracy, and efficiency with strong attention to detail. - Flexible, self-starter who works independently with minimal supervision but has a proven ability to work effectively in a team environment - Detail-oriented, highly organized and able to manage multiple tasks/projects simultaneously - Ability to react and respond quickly to time-sensitive situations - An uncanny ability to develop relationships and work with employees at all levels, including executive leadership, across a wide variety of teams and departments - Performs well under pressure and consistently meets deadlines. - Thrives in a fast-paced and deadline-oriented environment - Experience with: Canva, video editing, Adobe InDesign, Photoshop, Google Analytics, social media management solutions (ex. Sprout Social, Hootsuite), Cision, PRNewswire Fighting cancer calls for big ideas. We envision a world without fear of cancer. Achieving this vision takes dedication and commitment from all of us, every single day. That's why we celebrate and value the distinctly beautiful and intersectional identities of each of our employees. We are a mirror of our patient-base, which allows us to innovate. Big ideas come from everywhere, and the best ideas are fostered by our unique individual experiences. At Varian, we encourage you to bring your whole self to work and believe your bold and authentic perspective will help to power more victories over cancer. #TogetherWeFight Privacy Statement

Keywords: Varian Medical Systems, Rohnert Park , Social Media PR Speciliast, Other , Palo Alto, California

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