Director of National Casino Marketing

Company: Graton Resort & Casino
Location: Rohnert Park
Posted on: August 2, 2022

Job Description:

Position Summary:The Director of National Casino Marketing (DNCM) will be responsible for the strategy and operations of Graton's domestic junket program. The DNCM will develop and maintain the properties national program, goals, processes, procedures, vendor relationships and guest service program.
Essential Functions:1. Responsible for practicing, supporting and promoting Graton Resort & Casino's core values and demonstrating Exemplary Service Standards at all times.2. Develop the junket program while managing and maintaining the guest service experience.3. Work with regional junket operators to develop financially profitable trips to Graton Resort & Casino.4. Design and implement customized events that will assist with business development.5. Build strong and trusting relationships with the junket network. Systematic contact with them is essential to building and maintaining business levels.6. Establish and maintain the goodwill of players, based on personal knowledge of the individual.7. Correspond with players via multiple venues, including mail, e-mail and/or phone calls.8. Represent Graton Resort & Casino at player events and special events.9. Host NCM players that have been invited to the property, assuring that their credit lines, rooms or suites, special betting limits are all arranged prior to their arrival.10. Organize and participate in off-property functions, such as dinners, cocktail parties, golf tournaments, etc.11. Maintain an up-to-date knowledge of all promotions, events, entertainment, and general property information. Stay informed of competitive promotional methods.12. Maintain a courteous, efficient, helpful and professional manner with all guests, both internal and external.13. Make complimentary determinations pre-departure for NCM guests based on established guidelines.14. Communicate information and feedback on guest experience to the VP of Marketing on a weekly basis.15. Other duties as assigned.
Required Qualifications:1. Ability to communicate effectively with Guests, Team Members and Management in both written and verbal form.2. Bachelor's Degree on Marketing, Business Administration, or equivalent field preferred.3. Minimum of five (5) years' gaming, marketing or public relations experience required.4. Minimum of three (3) years' experience in National Casino Marketing or Junket Marketing required.5. Systemic, organized sales techniques and excellent sales and closing skills to develop the junket program.6. Previous experience with flight programs.7. Previous management or supervisory experience required.8. Excellent written and verbal skills; literacy and fluency in English.9. Superior guest service skills.10. Ability to resolve problems to the satisfaction of both the guest and the company.11. Computer literate; experience with CMS/LMS systems desired.12. Ability to independently maintain high levels of productivity.13. Ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business.14. Marketing and Hosting duties of this job require excellent time management and sales skills.15. Work schedule must be flexible and adjustable to meet the needs of arrivals and departures.
Physical Requirements:1. Requires normal, corrective vision range, the ability to see color and the ability to distinguish letters, numbers and symbols.2. Manual dexterity to operate job related equipment.3. Must be able to maneuver around the property.4. Ability to sit, stand and walk for duration of shift.

Keywords: Graton Resort & Casino, Rohnert Park , Director of National Casino Marketing, Hospitality & Tourism , Rohnert Park, California