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Sales Director

Company: Clearwater Living Management Inc.
Location: Rohnert Park
Posted on: January 8, 2022

Job Description:

Posted Date 1 week ago (9/13/2021 4:29 PM) Job ID 2021-1434 # of Openings 1 Category Sales Overview If you are looking for a challenging and exciting opportunity- then look no further! A highly rewarding Sales Director opportunity awaits you at Clearwater at Sonoma Hills, Rohnert Park- CA. - This is a brand new luxury senior community serving the Sonoma County. Join us in our endeavor to create experiences that celebrate your relevance. We welcome candidates with sales experience and a passion to make a difference in a senior's journey to aging. Clearwater Living associates enjoy great benefits:

  • 401(k) contributions
  • Paid Time Off and sick leave
  • Exciting opportunities to grow
  • Dynamic and fast paced environment
  • Culture of people first and service always The Sales Director oversees the rental sales of all community apartments, keeps abreast of current market trends and competitors, manages all leads, from the initial inquiry through the move-in process (in accordance with all federal, state, and local governing regulations and all Company policies and procedures) and builds strong relationships with outside referral sources to increase community awareness and drive leads into the community. Responsibilities
    • Responsible for all community rentals sales and maintaining budgeted occupancy and revenue by generating the number of qualified inquiries, referrals, tours and closing rates required
    • Facilitate the entire move-in process, from generating leads to conducting and coordinating tours, through qualifying and final move-in
    • Develop a pre-call plan for presentations and a strategy to advance the lead to sale
    • Maintain computer database with all the leads critical information including tracking each customer interaction, assigning a status and source code
    • Train community leadership team to conduct effective presentations with leads and professionals
    • Work in collaboration with the Executive Director to ensure that all community associates understand that sales and marketing is everyone's responsibility. Conducts training where necessary and needed to deploy and maintain this philosophy. -
    • Work with Leadership Team to implement and maintain Clearwater Living's Customer Service program: -
    • Facilitate this critical component of our customer service and sales leadership standards within the community
    • Conduct daily property walk through to ensure the community is ready for guests to include;
    • Ensuring that the grounds, common areas and models are in top tour condition and up to Clearwater Living standards;
    • Work with Leadership team when changes are necessary, so standards are met
    • Identify, establish and maintain positive relationships with industry influencers and key community and strategic partners to assure on-going referrals and continued opportunities to promote the community and attract residents:
    • Build and maintain relationships with professional referrals
    • Determine key referral sources within market area and establish a plan and strategy to advance the relationship to generate referrals
    • Pre-call plan personal visits and calls with a strategy to advance the relationship to referral status
    • Plan and conduct internal events to showcase our communities
    • Attend local market area events
    • Maintain referral database with all contact information including all customer interactions, notes, status and relationship updates; Identify professionals and/or organizations status in the database based on volume potential of leads
    • Create, update and manage quarterly Sales and Marketing Plan in collaboration with the Executive Director - to generate new leads, advance current leads, build relationships with referral sources and close sales -
    • Develop annual operating budgets and execute the Annual Sales and Marketing Plan including:
    • Both short and long-range goals which support sales and revenue objectives of the community
    • Purchase marketing and promotional materials, including community collateral
    • Complete monthly spend downs to ensure budget compliance
    • Collect and evaluate current market research to understand trends and competition, and adjust marketing strategy to meet changing conditions
    • Maintain current knowledge of the local market trends and competitors to assist in developing and executing effective sales and marketing plans
    • Understand Clearwater Living strength and weaknesses, opportunities and threats so marketing plan is updated for effective implementation
    • Provide Reception staff members with relevant information regarding community rentals, referrals, new prospects
    • Train Receptionist team on initial greeting, phone answering and transferring etiquette and Clearwater Living standards, on creating positive first impressions and a professional experience -
    • Maintain updated prospect lead base with contact information, tour notes, and notes on status/relationships:
    • Stay current on all prospect follow up Qualifications Requirements:
      • Bachelor's degree in communications, public relations, marketing, or related field preferred or combination of education and sales experience in a senior living, hospitality, or related industry
      • Minimum three to five years of successful sales experience in a senior living, hospitality, or related industry
      • Ability to work weekends, evenings and flexible hours, to be available for our customers at peak service times and days. -
      • Ability to handle multiple priorities
      • Display effective planning and negotiation skills
      • First Aid Certification preferred
      • Must meet health requirments, including TB and Covid vaccination. - Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.

Keywords: Clearwater Living Management Inc., Rohnert Park , Sales Director, Executive , Rohnert Park, California

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