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Social Media Specialist

Company: Traditional Medicinals
Location: Rohnert Park
Posted on: May 22, 2023

Job Description:

Who are we? At Traditional Medicinals, our social mission is to empower our community to utilize plant medicines for their wellness needs and inspire conscious-consuming habits honoring people and the planet. This position will play an integral role in supporting our business objectives of growing our botanical wellness product portfolio via brand education, product education and social commerce support, as well as living our Purpose by providing herbal education, and communicating our efforts to positively impact people and planet. - -What will you be doing?The Social Media Specialist will own our entire organic social media experience from strategy to execution and will be an impactful voice on paid activity including social advertising and influencer programs. They will establish and implement social media strategy and direct & personally develop creative content that achieves targeted goals. They will be the face and voice of the brand, bringing to life the "Herbalist Next Door" and embodying the spirit of health and wellness via creative copywriting and visual content. This person should be comfortable tracking and analyzing performance as well and working with the Community Care team to foster positive community engagement, leverage UGC and utilize social listening tools to follow real-time content trends, respond to current events and cultural moments, and deliver key business insights to the greater organization.Essential Functions

Lead and manage the day-to-day responsibilities for Traditional Medicinals social media channels including Facebook, Instagram, TikTok, Pinterest, LinkedIn and YouTube. Apply and develop social media processes and procedures.Manage resources and timelines necessary to support initiatives. Develop content calendars - balancing the needs of multiple stakeholders.Proactively connect with internal stakeholders and build relationships to ensure various messaging priorities are met.Utilize enterprise technologies such as to streamline project management, foster creative brainstorming, manage content calendars, and bring transparency to upcoming planned content for cross-functional usage.Create, copy edit, ensure DSHEA compliance, and publish quality social media content to achieve targeted audience actions and business objectives.Collaborate with in-house and external content creators to subsidize content creation.Work with Creative Team to generate relevant and on-brand content.Act as the face of our herbal identity by producing herbal education content and appearing in front of camera.Inspire, review and curate user-generated content on social media platforms. - Collaborate with and provide guidance for Community Care team who monitors community sentiment, reactively and proactively engages with audiences, resolves consumer complaints and supports product safety.Leverage tools such as RivalIQ to monitor competitive landscape; apply learnings to social strategy and mine for business insights relevant to greater team. Partner with Community Care team to develop cohesive Social Listening strategy. Closely follow the rapidly-evolving social media landscape, adjusting strategy and social presence to set realistic benchmarks, leverage new tools, technologies and algorithm changes.Ensure that social profiles are optimized for best performance.Track and analyze social metrics on a monthly basis to improve the Social Media, Listening & Community Care strategy, and gain insight into audience demographics and effectiveness of social media campaigns. -SUPERVISORY/BUDGETSupervision of Staff - Position does not entail supervisory responsibilities.Other: noneREQUIREMENTS
Previous experience in leading and managing multiple social media channels including Facebook, Instagram, TikTok, Pinterest, LinkedIn and YouTube. Ability to apply and develop social media processes and procedures.Proven project management skills with ability to stay organized and drive deadlines.Experienced in developing performance-driven social strategies and driving results.Previous experience in developing content calendars which balance needs of cross-functional partners.Skilled copywriter and editor with light photography, videography and app-based editing abilities.Ability to creatively story tell and embody the voice of the herbalist next door in a genuine and engaging way.Proficiency in project management platforms such as to work cross-functionally within the organization.Previous experience as the face of an organization across multiple social media platforms, often times appearing in front of camera.Ability to inspire, review and curate user-generated content on social media platforms. - Experience
  • 5+ years experience in social media and community management, preferably with large, active communities. Broad experience including social advertising, content development, community monitoring and response.Education
    College and/or University Bachelor's Degree or comparable experience in a professional setting.Knowledge/Abilities/Skills
    • Proven experience as a performance-driven social media expert.
    • Strong writing, communications, and storytelling skills.
    • Skilled copywriter who can also contribute to marketing email shared content.Strong understanding of and technical skills in social channels such as Facebook, Pinterest, Instagram, LinkedIn, TikTok, and YouTube. Understanding of social media best practices.Working knowledge of how to leverage the latest social management tools.
    • Hands-on experience developing social media content and ability to direct content creation partners.
    • Photography, video and app-based content editing skills. Stays updated with evolving social storytelling, strategy, and analytics tactics.Excellent communication and presentation skills, with the ability to present a strong rationale for decisions.Charismatic and comfortable in front of camera.Nature lover and/or plant-inspired.Ability to work with cross-functional teams to discuss requirements and/or project progress.
    • Possess the flexibility to monitor social media on evenings and weekends during crisis response.High level of proficiency in Microsoft Office, including Excel, PowerPoint, and Word.Preferred Skills
      • Herbalism training preferred.
      • Work history at a CPG brand in the herbal or health & wellness industry.
      • Experience with in-platform social ad management tools.
      • Experienced in utilizing social listening, scheduling and analytics software such as Sprout Social and RivalIQ.
      • Familiarity or experience in DSHEA-compliant language.
      • Experience or familiarity with Microsoft Teams and -Travel Requirements (if any): Occasional special events, nationwide.Work Environment
        This position is based in Rohnert Park, CA. Office hours are Monday through Friday, 9:00am - 5:00pm. This is a hybrid role offering the flexibility to occasionally work remotely. Expected in-office days are Tuesday and Thursday. Subject to change.This position operates in a professional open cubical office environment. Physical/Mental Requirements:
        Will be required to communicate with others frequently and routinely use a computer and standard office equipment. Ability to sit for prolonged periods.The employee is occasionally required to stand; walk; reach with hands and arms; and stoop, kneel, crouch or crawl. The employee must occasionally lift and/or move up to 10 pounds. Traditional Medicinals, Inc. and its subsidiaries are proud equal-opportunity employers. - We wholeheartedly embrace authenticity, diversity, and people's differences. We acknowledge, celebrate, and support individuality to the great advantage of our consumers, our stakeholders, our products, and the planet. - We are committed to building an inclusive workplace for all our people.We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.Compensation range is $79,200 - $103, 950 per yearCompensation is determined based on non-discriminatory, business-related factors, including but not limited to, training, experience, education and/or professional certifications, geographic location, and market data.Powered by JazzHR

Keywords: Traditional Medicinals, Rohnert Park , Social Media Specialist, Advertising , Rohnert Park, California

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