Web Marketing Specialist

Company: Traditional Medicinals
Location: Rohnert Park
Posted on: May 21, 2023

Job Description:

We're looking for a team player, fluent in web development and SEO, who excels in a fast-paced environment and is goal oriented, collaborative, and excited to drive Traditional Medicinals forward!

Job Summary:

The Web Marketing Specialist will own the entire customer experience from discovery to re-engagement on the Traditional Medicinals US and Canadian websites. They will own the Traditional Medicinals Shopify US website development and updates, solve any coding/site performance issues, and ensure the web pages and website structure are in line with the SEO best practices. This person will play a critical role in managing and delivering key strategic initiatives.

Essential Duties and Responsibilities:

Website Management

• Lead and manage the day-to-day responsibilities for the Traditional Medicinals Shopify US website and Canadian WordPress website within the organization.
• Oversee development of website management procedures, forms & policies
• Lead and manage the website/digital agency relationships.
• Manage relationships with third-party applications, including Yotpo Reviews, BazaarVoice, Destini, etc.
• Manage budgets, resources, and timelines necessary to support initiatives and business planning processes.
• Troubleshoot, debug, and fix broken links, images, etc., with support from a digital agency.
• Work with multiple stakeholders to ensure updated and current digital website content.
• Work and collaborate closely with a broad set of stakeholders to provide strategic counsel on best practices, emerging technologies, and website performance optimization.
  Search Engine Optimization (SEO)
  
  • Manage Google organic & paid search, keyword indexing, and report as directed.
  • Ensure that website design, layout, and coding are optimized for search.
  • Performing regular tests on website SEO rankings and troubleshooting technical SEO issues for the website.
  • Analyze, interpret & report metrics, and implement strategies to grow web presence and traffic with support from a digital agency.
  • Other duties as assigned.
    Minimum Requirements:
    
    • 5+ years of experience in digital commerce, managing projects, and driving results for e-Commerce initiatives.
    • A minimum of 2 years of front-end development and web design experience.
    • Certification in SEO or Google Analytics will be beneficial.
    • Proficiency in front-end programming languages, such as HTML, CSS, or JS.
    • Experience with back-end programming languages is beneficial.
    • Solid understanding of general SEO principles and the web-design process.
    • Knowledge of web development tools, content management systems, content architecture, design, and production procedures.
    • Experience with digital media planning, activations, partnerships, email marketing, loyalty, and driving sales in an omnichannel environment is a plus.
      Education:
      
      • College and/or University Bachelor's Degree or comparable experience in a professional setting.
        Skills:
        
        • Proven experience as a webmaster and SEO.
        • Strong technical skills, background and understanding of Shopify
        • Understanding of website standards and design principles.
        • Working knowledge of how to leverage the latest website management tools.
        • Demonstrated ability to stay updated with evolving digital storytelling and analytics trends.
        • Understanding of SEO content best practices.
        • Excellent communication and presentation skills, with the ability to present a strong rationale for decisions.
        • Strong project management skills, organized, deadline-driven, and detail-focused.
        • Ability to work with cross-functional teams and agencies to discuss requirements and/or project progress.
        • Proficiency in Microsoft Office, including Excel, PowerPoint, and Word.
          Travel Requirements: N/A
          
          Work Environment:
          
          • This position is based in Rohnert Park, CA. Office hours are Monday through Friday, 8:30 - 5:00pm. This is a hybrid role offering the flexibility to occasionally work remotely. Expected in-office days are Tuesday and Thursday. Subject to change.
          • This position operates in a professional open cubical office environment. Will be required to communicate with others frequently and routinely use a computer and standard office equipment. Ability to sit for prolonged periods.
            
            The salary range for this position is $83,500 - $109,200 per year
            
            Traditional Medicinals, Inc. and its subsidiaries are proud equal opportunity employers. We wholeheartedly embrace authenticity, diversity, and people's differences. We acknowledge, celebrate, and support individuality to the great advantage our consumers, our stakeholders, our products, and the planet. We are committed to building an inclusive workplace for all our people.
            
            We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

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